​In my role as a Senior Immersive Experience Designer at Matter, I conceptualized and brought to life interactive experiences that fused the physical and digital worlds into unified, immersive journeys around Matter's Electric Vehicle (EV) bike AERA.

 

My work spanned across immersive spatial designs for modular and mobile hubs, augmented reality solutions for both customer engagement and service diagnostics, projection mapping, gamification experiments, VR explorations, and sensor-integrated prototypes ; all aimed at showcasing Matter’s innovation to customers, partners, and stakeholders. 

These projects highlighted my expertise in New Media Design and my dedication to pushing creative boundaries in the realm of immersive experiences.​ I collaborated closely with cross-functional teams from marketing to engineering and led the end-to-end development of experiences.​​